Analytics & Reporting
Marketing Analytics Using Google Analytics, Tag Manager, & Data Studio
I provide the assistance you need to make sense of your data. From setting up goal tracking to creating and delivering cross-source reports, I make data collection passive and data interpretation effortless. The better data you have, the more intelligent your business decisions will be. I am adept at creating new systems to capture and analyze data, or can audit your current analytics systems to find areas of improvement. In either case, the end result will be the same- better insights to power greater business growth.
Cross-Source Reporting
Reporting systems that play nice with outside data sets, so you can have everything on one easy to understand dashboard. My marketing analytics system of choice is Google Data Studio (now called Looker Studio for those that want to be technical) but I can also use Adobe Analytics, Hubspot Marketing, or Salesforce data analytics. On these simple to interpret dashboards, you’ll have everything you need to understand the state of your marketing.
Ad Campaign Tracking
Uncover the real value of your advertising spend. If you are putting money into Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads- any digital advertising, really- then conversion tracking is a must. With intelligent tracking tools, uncover the impact of different ad networks, landing pages, even points of conversion. Understand the true advantages and deficiencies of your digital advertising campaigns with sophisticated marketing analytics tracking.
Performance Auditing
Not sure if your ad agency is delivering on their promises? I have audited dozens of campaigns for many different clients and have seen it all. Some agencies are consummate professionals that set up systems to accurately and transparently display their success- others willfully deceive their clients into thinking a poor campaign is successful. Ultimately what I provide is peace of mind that good agencies are delivering on their promises, and an early warning bell that bad agencies are not being transparent about their results. I can save your team peace of mind and quite a bit of wasted advertising spend.
Some of my Past Work
Uncovering the full story with Google Tag Manager
You can track a lot with Google Analytics, but it doesn’t always paint the full picture. By tying in Tag Manager for some of the more complicated connections, tracking options are nearly limitless and your reporting significantly more robust. In this case, we learned just how much of an impact chatbot conversations were to new lead generation.
Fixing a Corrupted Google Analytics Account
Something was wrong, but the business owners couldn’t figure out what. Digging into the connections, multiple integration mistakes were found that had a profound effect- over a third of pages were untracked and bounce rate was at zero. After being carefully fixed, all data was able to be tracked and the data was useful once more.
