Digital Advertising
Hampton Roads Digital Advertising
I create digital ad campaigns that you can wrap your head around. Setup and structure is simple on the front-end, and intricate on the back-end. Results are tracked and reported, so you always understand how the ads play into your bigger picture. I work with you to determine the best digital ad networks, audiences, and formats, then get to work designing a campaign that will drive results for your business. Over the years I’ve created custom digital ad campaigns for dozens of businesses, from promoting book releases to building brand awareness for many different Hampton Roads contractors. Simply put, I create digital ad campaigns that drive results for Hampton Roads businesses.
All Major Ad Networks
Run digital advertising campaigns on any network, including Google Search, Google Display, Meta, Tiktok, OTT channels, and more. Want to run a third-party affiliate campaign on one specific website? I can help with that, too. My digital advertising management includes precise targeting and can include your in-house data or customer profiles.
No Surprise Fees
I charge a margin on ad spend and an hourly rate that we agree to beforehand. You’ll know how much I’ll be spending each month and how much you’ll be billed for. Unlike most of my competitors, digital advertising profiles I create will be shared with your team so you can follow along with what I’m doing with your ads, how they’re performing, and how much is being spent. The work I do and the way I bill is simple, straightforward, and predictable- as it should be.
Advanced Tracking
Know exactly the results that your ads are driving. I’ll configure your analytics system to report the conversions that matter most to you, so you’ll know your ads are actually making an impact. Most of my work is through the Google suite (Analytics, Data Studio, and Tag Manager) but I can also work within Adobe Analytics. I configure custom conversions, connect them to your accounts, and let the leads flow in.
Full Customization
Don’t just stick to one network. Run campaigns concurrently, drawing in-market audiences and remarketing to your past visitors. All backed with analytics to show you how each channel is performing, and how they are impacting each other. The best digital ad campaigns are multi-touch and funnel-focused; pick the right people, deliver the right message, and have the right landing pages to get the conversion.
Some of my Past Work
Driving Leads for a construction company
An ongoing campaign that has seen thousands of leads driven and many, many happy customers. Since 2016, I have been managing ad spend across Facebook, Google, Bing, Nextdoor, LinkedIn, Thumbtack, Yelp, and more.
Promoting Events for a City in Northern Virginia
Over the course of a year, 16 events were held- almost each one breaking attendance records from the year prior. Google display ads and Facebook ads were used to affordably drive traffic to these fun city-organized events.
Promoting an Amazon Best Seller
Written by an ex-IBM executive and endorsed by a member of one of the most powerful families in US politics, this book needed just a push to reach prominence. Through a combination of Google Ads and Facebook Ads, we got it there.
