Questions to Ask a Prospective Digital Ad Agency
When you’re a business owner hiring a digital advertising consultant or agency, you may feel like you’re flying blind. Sure you may have a solid grasp of marketing concepts, but a lot of that goes out the window when you’re face to face with a smooth-talking salesman promising you the world. Before you get ahead […]
How To Update Your Website To Drive More Leads
Humans are creatures of habit. We learn certain ways to accomplish tasks, and we continue accomplishing tasks in that manner. Could we learn other ways? Well, yes, but why bother? That’s just wasted energy after all. Most people have a set way that they interact with websites, even if they don’t consciously know it. These […]
European Super League Failure Driven by Business Biases
For as long as I can remember, I have loved soccer- or football, or fútbol, or whatever you like to call it. I follow it fanatically, watching as many Premier League games as possible and allowing the stress of being a Tottenham fan to have a material impact on my health. Over the last 20 […]
To Gift or not to Gift: A Marketers Guide to Navigating the Holiday Season
Should My Company Give Gifts to Our Clients? The better question is, why not? You send direct mail, you post on social media, you write blogs- what compelling reason is there to not send a little token of your appreciation? Sure, budget is a factor, but a holiday favor doesn’t have to break the bank. […]
Top Resources To Quickly Learn Marketing Concepts
If you’re a good business owner, you want to know a bit about every aspect of your business. While the many ins and outs of marketing can seem daunting, there are plenty of resources available that make it a breeze to learn at a base level, so long as you’re willing to put in the […]
Wineries and Websites: Surviving in the Digital Age
Branding for Wineries Your brand is much more than just your wine. Chances are, you already know that. The work that wineries put into the appearance of their labels, logo, and tasting room collateral pieces shows that they recognize the importance of branding. Everything has to be connected, with design components that are consistent and complementary […]
How Construction Companies Can Get Started With Digital Marketing
Why Should Construction Companies Spend Time on Digital Marketing? Having managed all of the marketing for a mid-sized construction company in Hampton Roads, I can say without a doubt the easiest way to grow as a contractor is through social media and google display network advertising. Nothing else- not radio, not television, not newspaper- comes close […]
What Chase Got Right (And Wrong) About Social Media Marketing
I recently covered how Wendy’s is killing it in the social sphere by making sassy comments and ridiculous bets. For Wendy’s, and for any business’s communication strategy, the most important word is context. I can think of no better example for this than the now-infamous DiGiorno joke about domestic violence. Example of a brand using a trending topic […]
Why I Give Free Advice And Resources (And You Should, Too)
I was recently told that I was crazy for making a guide of marketing resources for my clients and website visitors to help them better understand digital marketing. No, really. I was told this. From another small business marketing consultant. Now, to his credit, he believed that sharing this information was nice and helpful but would […]
What Wendy’s, Chance the Rapper, and Spicy Nuggets Taught Us About Marketing
If you live under a rock, you may have missed Chance the Rapper requesting Wendy’s to bring back spicy chicken nuggets late last week. At first, it wasn’t anything too noteworthy. Positive Affirmations for today: I WILL have a good day, I Will succeed today, Wendy’s WILL bring back spicy nuggets at some point […]
