To Gift or not to Gift: A Marketers Guide to Navigating the Holiday Season

Why should my company give gifts? The better question is, why not? You send direct mail, you post on social media, you write blogs- what compelling reason is there to not send a little token of your appreciation? Sure, budget is a factor, but a holiday favor doesn’t have to break the bank. The important […]

Top Resources To Quickly Learn Marketing Concepts

If you’re a good business owner, you want to know a bit about every aspect of your business. While the many ins and outs of marketing can seem daunting, there are plenty of resources available that make it a breeze to learn at a base level, so long as you’re willing to put in the […]

Wineries and Websites: Surviving in the Digital Age

Branding for Wineries Your brand is so, so much more than just your wine. Chances are, you already know that. The work that wineries put into the appearance of their labels, logo, and tasting room collateral pieces shows that they recognize the importance of branding. Everything has to be connected, with design components that are consistent […]

How Construction Companies Can Get Started With Digital Marketing

Why Spend Time on Digital Marketing? Having managed all of the marketing for a mid-sized construction company in Hampton Roads, I can say without a doubt the easiest way to grow as a contractor is through social media and google display network advertising. Nothing else- not radio, not television, not newspaper- comes close to the ROI […]

What Chase Got Right (And Wrong) About Social Media Marketing

I recently covered how Wendy’s is killing it in the social sphere by making sassy comments and ridiculous bets. For Wendy’s, and for any business’s communication strategy, the most important word is context. I can think of no better example for this than the now-infamous DiGiorno joke about domestic violence. Example of a brand using a trending topic […]

Why I Give Free Advice And Resources (And You Should, Too)

I was recently told that I was “crazy” for making a¬†guide of marketing resources¬†for my clients and website visitors to help them better understand digital marketing. No, really. I was told this. From another small business marketing consultant. Now, to his credit, he believed that sharing this information was nice and helpful but would ultimately […]